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Emergency University's "Emerging Trends in Emergency Response" Presentation at ASSE Bay Area Safety Symposium Booked to Capacity

Zynga, Bayshore Global Management Join Emergency University’s Dr. Odelia Braun for Discussion of New Technology, Including WorkSafe Corporate Program and SmartResponse Mobile App to Meet OSHA Emergency Response Plan Requirements

March 3, 2015 – Redwood City, Calif. – "Emerging Trends in Emergency Response", a presentation by Emergency University Medical Director Dr. Odelia Braun at the upcoming Bay Area Safety Symposium on March 4 was one of the first sessions in the Emergency Preparedness track to reach pre-registration capacity. The symposium, sponsored by the San Francisco Chapter of the American Society of Safety Engineers (ASSESF) at the San Ramon Marriott in San Ramon, Calif. is expected to draw between 200-300 attendees, including safety engineers, facility managers, industrial hygienists, environmental managers, ergonomists, occupational health professionals, ESH managers and directors, consultants and operational staff.

During her session, Dr. Braun will be joined by representatives from two of Emergency University’s Worksafe™ Program corporate clients: Zynga Senior Director of Facilities and Security Services Paul Armstrong, CPP and Bayshore Global Management Security Director Eric Powell.

“Few organizations commit the time and resources to develop practical, effective emergency response plans, policies and procedures as required by OSHA. Some go online and download sample plans. Others hire contractors to write plans. But in most cases, these plans are never fully implemented or integrated into the organization’s safety culture. All it takes is one workplace emergency to make a company regret being unprepared,” said Dr. Braun.

In her presentation, Dr. Braun will discuss the common barriers to establishing and maintaining a practical, effective emergency response plan, describe emergency response organizational structures that have been successfully implemented, and review new technology, including the SmartResponse™ smartphone application that provides real-time instructions to incident commanders, emergency responders, and the general workforce exactly when and where they need it.

About Dr. Odelia Braun

Emergency University Medical Director Dr. Odelia Braun is a board-certified emergency physician/internist and attorney who has conducted extensive research in all areas of cardiac resuscitation, including developing advanced emergency response systems and training programs that create willing and able responders. While serving as EMS medical director for the San Francisco Fire Department, she developed vital components that improved the SCA survival rate, including the first public access defibrillation (PAD) program at Candlestick Park. Dr. Braun also introduced the first urban AED/PAD program in the US for non‐healthcare professionals.

About Emergency University

Emergency University assists corporations and government agencies in the design of effective internal emergency response systems - including comprehensive preparedness training, SCA response programs and early notification technologies. In 1989, Emergency University staff tripled SCA survival in San Francisco when they designed, launched, and tested the first large urban AED program in the US. Two years later their program methodology and recommendations were adopted by California's Emergency Medical Services (EMS) as statewide guidelines for AED training, reporting and quality assurance in AED. Since then, the company has trained thousands of non-medical personnel at government agencies such the FAA, and at major corporations including CSX, Procter & Gamble, Norfolk Southern, Google, and Levi Strauss. Emergency University trainees have won numerous awards including the "People Saving People" award from the Sudden Cardiac Arrest Foundation. Additional information is available at 1-866-AED-HELP.

Media Contacts:

c3PR: Vanessa Bradford 209-505-3690
Emergency University: T. Farina 650-676-4439

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